5 Different Ways To Optimize And Boost Your Google My Business Listing For 2019
- October 11, 2019
- Posted by: Tanveer Sahab
- Category: Digital Marketing
Google my business is one of the most important and notably a free way to generate leads for the businesses from their local areas. It is the one tool, provided by the Google to the businesses at small and medium level, relying on their local areas to create business development and grow. With the help of this tool, it is possible for the businesses to be on the first page of the search results, if somebody makes Google search in that area or about that area. It will make the business listing to appear in the local search result section of the search result page. Hence, optimization of the Google my Business listing is very important for a digital marketer in digital marketing to make it more effective and result oriented. In this regard, it is very important to optimize the Google My Business listing and it can be done in different ways as follows:
1. Complete the info sections with all the relevant and updated details
It is important to complete the info section of the Google My Business profile with details such as area of operations, services offered, timing of work, Products and services offered and products and services highlights. Further, Google also asks for the working hours on special days such as festival or holidays. It gives a fair idea to the Goole regarding the business and show it to the visitors when they search for the relevant products and services. It improves the scope of visibility.
2. Add images and photographs of the Office location, work areas and operational space
Adding images and snapshots of the office, helps visitors to assess the suitability of the business and it is well recognized by Google. As a result, Google prefers to show those Google My Business listings that show office pages and related photographs. It builds confidence and Google also ensures that visitors are getting the right place that can fulfill their requirements.
3. Add ratings and reviews to the Google My Business listing
Reviews and ratings are given by the customers of the business. It develops trust and belief among those prospective customers who want to approach the businesses for their needs. In this regard, businesses should encourage their happy customers to give ratings and reviews to the Google My Business listing. It has to be done by the customers from their own Google account. Once the ratings and reviews are kept on the listing, then it gives a superior presentation of the business and listing can appear more often in the search results. As a result, scope of getting business increases.
4. Add engaging posts on the business listing
Google My Business listing provides the opportunity to create engaging posts that will read and reviewed by the visitors. In this regard, it is important for the listing owners to create a post that adds value to the visitors, bring clarity upon the offerings and help them take call to action. The digital marketer should also add a call to action button to send the traffic to the website also. It will help increase the scope of conversion and business development.
5. Use Google Local Ads
At the Google My Business listing, there is also a provision for running the ad campaigns that were earlier known as the Google Ad Express. Listing owners, should use it to run Google local Ads for their listing profile. It will help them to show their listing on top of the local search results. With higher numbers of appearance, visibility and interaction with the visitors will also increase. As a result, the scope of conversion will increase. Hence, despite it being a paid medium to optimize, the digital marketers should use it to optimize the performance of the listing, because appearance in local search results, will increase in big ways.
So, above are some of the ways to optimize the Google My Business profile and it can be effectively done using the digital marketing training for digital marketers. To know more about digital marketing training, you can follow here.