Digital Marketing

Digital marketing is the new and path-breaking way of engaging customers, by the businesses. It is getting very popular way of marketing for those, who want to target specific locations, audience and of interest, in smaller budgets. Digital marketing uses internet based channels and work on a 24X7 basis to help marketers reach out to […]

Google my business is one of the most important and notably a free way to generate leads for the businesses from their local areas. It is the one tool, provided by the Google to the businesses at small  and medium level, relying on their local areas to create business development and grow. With the help […]

Digital marketing is the marketing skill that deploys internet based channels to generate traffic, create leads and make people buy the products and services. But, can someone become a digital marketing expert on its own? The answer is yes and it is not only about collecting certificates and attending training programs, but more than that, […]

Websites have become strategic as well as business tools to expand business and reach out to the audience in different locations where the offline marketing cannot reach with ease. It has made websites to be very important for the businesses who want to grow and expand, because websites also serve the purpose of being web […]

Introduction to content marketing: Content marketing is the initiative that helps in building engagement with the consumers and they can naturally come to the website following attractive content and consume it at the web presence of different nature and they buy the product or fill up the lead form. It is the way that content […]

Paid media is the media that can be purchased and used by the businesses and marketers to promote and build communication, whereas earned media is free and it is gained with persistent quality efforts over a period of time. Marketers using a judicious combination of paid media and earned media will have a higher probability […]

SEO Trends in 2019 Search engine optimization or SEO is one of the most traditional channels in digital marketing that has been used and relied upon the several businesses. Though, SEO is most traditional, but its trend and implementation process keeps changing and it becomes very important for the businesses to adapt the change and […]

Overview: Growing Need for Web Automation Testing In today’s digital world, every business is creating its market online. People sitting at home can see the products listing and location of any business listed on the internet. And to show their presence, businesses should have a website not only for customers but also for their task […]

If you plan to make a career in software testing. This guide will take you through the Ins and Outs of software testing with leading institute for software testing training Noida. As a fresh graduate you will not be having any significant exposure to understanding test scenarios, creating test cases and automating them and producing […]

Purpose of the websites in digital marketing: Websites represent a web shop or information center to the visitors who want to buy or review goods and services online. Websites are the important part of digital marketing campaigns run by the businesses as it helps visitors to guide to a web location that has different types […]