Top 6 most important ways to Convert Website Traffic Into Leads
- September 13, 2019
- Posted by: Tanveer Sahab
- Category: Digital Marketing
Websites have become strategic as well as business tools to expand business and reach out to the audience in different locations where the offline marketing cannot reach with ease. It has made websites to be very important for the businesses who want to grow and expand, because websites also serve the purpose of being web shops that can be visited and reviewed by the potential customers. But, it is very important for the business managers or leaders that these visitors must be converted into the leads that can be catered by the business representatives and business development takes place. So, the website should be equipped with different techniques as follows to convert the traffic into the leads and create opportunity for business development.
1. Make a SEO friendly website with engaging content and call to action buttons.
To attract traffic, it is important for a website to be an SEO friendly website that can help businesses to attract the visitors. Along with it, websites should have carefully designed content that is of specific interests to the visitors. It will help visitors, present on the website for a longer period of time, consume the content and prepare themselves to avail services. Afterward, the content should be accompanied by the call to action buttons, key features and benefits that propels the visitors to take action and call to the business for further discussions. It makes a visitor to become a lead that can be converted and business development takes place using content marketing of digital marketing strategy.
2. Provide a highly engaging contact us form or inquiry form.
Visitors who are coming to the website, must be given all the means to contact the business before buying the product and services. One of the most important mean is contact Us form that is used by the visitors to submit his or her name, email id, mobile number and other areas of interests. On the basis of it, executives contact the person and convert them into a loyal customer over a period of time. The contact us or inquiry form, must accompany the statement regarding the safety and security of the data shared such as name, mail id and mobile number. It develops confidence and trust among the visitors.
3. Provide live Chat support on 24X7 basis
The research has found that visiting customers want to resolve their queries and try to find live chat support on the website. Hence, a live chat support application, becomes a point of contact between the visitors and the marketing executive. Now, the marketing executive can interact with the visitor, resolve the queries and suggest to visit the company and buy the product either online or offline.
4. Provide 24X7 support with a contact number & email support
The website should always provide a mobile number that should be operational on 24X7 with emails, as some of the industries have leads of very short period. For example, leads in the travel and tourism industry, are of very short duration and it is converted on a phone call. Hence, to convert the traffic into the business leads, a website should have clearly visible contact number.
5. Offer free demo and expert support to help customers ease out of their problems
A business should focus to develop trust and good reputation with the incoming traffic and for the sake of it, a website should have the provision to provide free support, doubt clearance and or expert talk to allay the anxiety and fear (if any) among the visitors. The focus of interaction should be to resolve queries and guide the visitors to interact with the business executives and resolve their advanced queries and become the customers, later on. It also creates a lead.
6. Offer competitive pricing and different packages to attract customers
A website should not be organized in a disguised manner to make visitors or traffic to be suspicious about the products. In this regard, a website should clearly demarcate the different packages of different products and services that can suit to the different buying powers . It makes visitors to be comfortable and they can submit their contact details to further engage with the executives. As a result a lead is created due to openness & transparency in approach & showing information.
Besides, there should be reviews of the customers that can further motivate the visitors to get engaged with the company and become a lead via a website of the company. These valuable inputs are now frequently utilized and implemented by the digital marketing experts, making their websites to be the most important lead generation tool.